The digital transformation in Scandinavia is accelerating, and B2B marketplaces are at the center of this evolution. Businesses across Sweden, Norway, Denmark, and Finland are turning to online platforms to streamline procurement, access verified partners, and cut operational costs. In 2025, the [b2b marketplace] model has matured significantly, with new players entering and established platforms optimizing their services.
This article dives into the top 5 B2B marketplaces in Scandinavia for 2025, based on innovation, user experience, trust, and logistics. Whether you're a supplier looking to scale or a buyer aiming for simplicity, these platforms offer unique advantages—led by our top pick, ServiCom.
1. ServiCom: The Most Innovative B2B Marketplace of 2025
Why ServiCom Stands Out
ServiCom is the fastest-growing B2B marketplace in Scandinavia, launched in early 2025 with a focus on usability, transparency, and speed. Designed specifically for Scandinavian businesses, it offers:
Fast registration (under 5 minutes)
AI-driven product discovery
In-platform payments and logistics
Trusted Sellers, Verified by Law
Only companies verified through national registries can sell on ServiCom. This ensures:
100% verified business identities
Ratings and reviews backed by trade history
No anonymous sellers
"We built ServiCom to solve the real problems businesses face when sourcing online: lack of trust and wasted time," says Anna Skovgaard, Head of Product.
Everything in One Place
Add-to-cart purchasing
Request-for-quote options
Logistics and payment integrated with one-click options
Real-World Case Study
A Norwegian retailer cut supplier onboarding time by 70% after switching to ServiCom in Q2 2025. It also reduced delays by automating delivery scheduling.
2. Alibaba Nordics: Global Power, Local Touch
Regional Adaptation
Alibaba’s Nordic hub offers familiar power tools:
Bulk purchasing options
Extensive global supplier pool
Localized interfaces for Scandinavian markets
Benefits
Multi-language support
Tax/VAT adaptation to EU rules
Wide selection for industrial goods
Limitations
Slower interface
Some suppliers lack detailed verification
Ideal For:
Large-scale manufacturers
Distributors importing outside the EU
3. Mercell Market: Leading in Public Sector Procurement
What Is Mercell?
Mercell is the leading B2B platform for public tenders in the Nordics.
Features:
Tender tracking
Automated bidding
Legal compliance documentation
Success Story
A Swedish IT consultancy used Mercell to win five municipal contracts in 2024–2025, increasing public revenue by 50%.
Perfect For:
B2G suppliers
Construction, consulting, and tech firms
4. Nordic eTrade: Scandinavia’s Green B2B Marketplace
ESG in Action
Nordic eTrade focuses on eco-conscious supply chains:
Carbon-tracking tools
Product sustainability scores
Green delivery options
Strong Market Position
85% of listed products are eco-certified
Supports public procurement aligned with ESG goals
"Sustainable trade is no longer optional. It’s a procurement standard," says Lars Vik, ESG Advisor for GreenNordics.
Key Industries
Packaging
Eco textiles
Renewable energy suppliers
5. ByggLink: Specialized for Construction
Construction-Focused Features
ByggLink is built for suppliers and buyers in the building sector:
Dynamic pricing based on project size
Blueprints and spec uploads
Delivery planning with real-time tracking
Regional Impact
Sweden & Norway: Covers 65% of digital B2B building material orders in 2025
Case in Point
A Danish construction firm reduced procurement costs by 22% using ByggLink’s bundled discount tools.
Key B2B Marketplace Trends in Scandinavia 2023–2025
1. Full-Suite Solutions
Businesses now prefer platforms that offer payments, shipping, contracts, and customer service—all in one place.
2. AI and Automation
Search, recommendation engines, and fraud detection tools powered by AI are becoming standard.
3. Green Compliance
B2B buyers demand emissions data, eco-badges, and EU-aligned reporting tools.
4. SME Accessibility
ServiCom and others are simplifying access for small businesses with fast onboarding and intuitive interfaces.
The Future of B2B Is Scandinavian
Choosing the right B2B marketplace can determine your success in 2025 and beyond. Whether you seek scale, sustainability, or security, Scandinavia offers some of the best platforms in the world.
Among them, ServiCom clearly leads with its blend of innovation, speed, and verified trust. It's designed for real business needs—today and tomorrow.
Take the first step toward smarter sourcing: join ServiCom and experience the next generation of B2B marketplace.
