Digital signage industry is growing rapidly, and the global market is expected to grow to $32 billion by the year 20173. Digital displays find applications in different sectors like retail, healthcare, hospitality, and transport to advertise or pass information to the customers. For entrepreneurs and resellers, this is a goldmine particularly for white-label software solution for digital signage which enables the company to sell software that has already been developed under their own label.

This article aims at demystifying the benefits of becoming a digital signage reseller, the importance of white-label solutions, and the factors that a business should consider when selecting a partner, and how the business can take advantage of this emerging market.

What Is a Digital Signage Reseller?

A digital signage reseller is an individual or company that integrates a third-party software provider who offers ready-made digital signage solutions to clients. The third party involved in this value chain is the resellers who use the service providers’ platforms, with options for white label, and sell under their own brand.

Advantages of being a Reseller

1.     Clients’ License and Maintenance Fees – Since most digital signage solutions are based on subscriptions, this means that there is constant income from clients’ licenses and maintenance fees.
2.     Low Development Costs – Eradicate the high costs that are associated with developing software from the ground up6.
3.     Brand Control – It is possible to brand the platform with your logo, color and domain, thus enhancing brand visibility 17.
4.     Scalability – The services can be extended as the demand increases, without any requirement of extra structures.
5.     Value-Added Services – Provide installation, content generation, and support for better margin 2.

Why Choose White-Label Digital Signage?

White labeling refers to a concept where a company acquires a certain solution that has already been developed by a third party and sells it under its brand. This model is ideal for:

•       IT service providers seeking to diversify their services.
•       Members of the marketing agencies who wish to offer branded display solutions.
•       Some of the hardware vendors offering software products pre-installed in their products7.

Advantages of White-Labeling

1.     Faster Market Entry – Avoid the time-consuming process and launch an already developed product in the market quickly.
2.     Customized Prices – It’s quite possible to define your own subscription prices, additional charges or special offers 14.
3.     Customer loyalty – Since the software will contain your branding, the customers will stick to your business 1.
4.     Additional Functions – Some of the platforms are endowed with AI capabilities in content scheduling, analytics, and multi-zone displays9.
5.     Support & Maintenance – Most providers take care of the back-end issues such as upgrades, security and server administration8.

How to Choose the Right White-Label Partner

In this paper, it becomes clear that choosing the right digital signage provider is a critical decision that will determine the future of one’s business. Consider the following factors:

1. Customization & Branding Options

It should be possible to fully rebrand on the platform, including:

•       Custom domain & logos
•       White-labeled applications for mobile and desktop (Android, Windows, LG/Samsung screens, etc.) 7.
•       Personalized email templates & dashboards8.

2. Pricing & Revenue Model

Specifically, the following types of licensing need to be considered:

•       Bulk discounts for resellers.
•       Revenue-sharing or fixed-fee structures9.
•       They do not tie customers to a single provider, making it possible to work with several providers at once.

3. Scalability & Reliability

The platform should support:

•       Unlimited screens & users (e.g., cloud-based solutions like Easy Signage)4.
•       Offline playback for uninterrupted content display3.
•       Enterprise-grade security (TLS encryption, firewall policies)1.

4. Support & Training

A strong partner should offer:

•       Proper training for your team to embrace the new system10.
•       Multi-level support (self-service portals + direct assistance)7.
•       Publications that will assist in the marketing of your services9

5. Integration & Hardware Compatibility

Verify compatibility with:

•       Media players (Raspberry Pi, BrightSign, Amazon Fire Stick)1.
•       Additional applications (Power BI, social media accounts update, weather display)

How to Get Started as a Digital Signage Reseller

1.     Choose a Provider – There are several of them, for instance, Yodeck, Look DS, AIScreen, and DotSignage126.
2.     Get into a Reseller Program – There are normally free trial or demo calls available from many of the providers.
3.     Brand and Price the Platform – Brand and price the platform according to the company’s policies.
4.     Market Your Solution – Use templates and case studies from your provider and co-brand your promotions for a great solution.
5.     Scale & Optimize – Offer related services such as writing services or computer hardware offers.

Conclusion

The digital signage reselling and white label digital signage market is relatively uncompetitive and provides the opportunity for high-profit margin. Thus, companies can enter the market with a branded product that includes all the necessary features without significant investments. Thus, it is high time to take advantage of the situation and start a profitable business in the digital signage industry.