Some people are afraid of the entrepreneur journey. Maybe they don’t think that their idea is good enough. In 2014, Raghunandan ventured out of the conventional model to introduce Insaraf.com as a seller of sheesham wood furniture. Capturing his vision to beautify the living spaces in India, Saraf Furniture brought forward a customised outlook to cater to individualistic choices. Saraf Furniture was one of the first few furniture retailers to enter the organised sector through mobile applications.


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