A technology enthusiast at heart, he saw an opportunity to bank on the e-commerce boom. In 2014, Raghunandan ventured out of the conventional model to introduce Insaraf.com as a seller of sheesham wood furniture. Capturing his vision to beautify the living spaces in India, Saraf Furniture brought forward a customised outlook to cater to individualistic choices. Saraf Furniture was one of the first few furniture retailers to enter the organised sector through mobile applications.

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