Saraf Furniture founder & CEO Raghunandan Saraf: The metaverse provides a channel for the development of aesthetic and artistic product storytelling. By applying the latest tech like volumetric video and spatial computing we can develop stories in which viewers can experience and go through the place, things, or product in a very detailed way that is very difficult to perform online. Such a change in the event could be a defining factor providing an additional emotional layer to the experience of customers and as a result, leading not only to the higher brand awareness but to the skyrocketing sales.

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https://indiantelevision.com/i....world/e-commerce/met



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