Raghunandan Saraf has transformed a traditional family-run furniture business into a successful online marketplace, InSaraf, achieving a turnover of Rs 340 crore. Raghunandan, a visionary second-generation entrepreneur, leveraged the potential of digital commerce to expand Saraf Furniture, a brand that started as a modest workshop and showroom trading Sheesham wood locally 40 years ago. His advice to budding entrepreneurs: "Keep going no matter what the situation is.

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