SEO vs. SEM: What’s the Difference and When to Use Each?

Search Engine Optimization (SEO) focuses on organic traffic growth through unpaid methods, while Search Engine Marketing (SEM) encompasses paid advertising strategies.

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SEO vs. SEM: What’s the Difference and When to Use Each? | by Bonwic Technology | Oct, 2024 | Medium
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SEO vs. SEM: What’s the Difference and When to Use Each? | by Bonwic Technology | Oct, 2024 | Medium

In today’s digital landscape, businesses are constantly seeking effective ways to increase their online visibility. As you navigate through various marketing strategies, you’ll often encounter two…