Saraf Furniture, a 40-year old joint family business, made its way to becoming India's leading online retailer of sheesham wood furniture with the help of Google Ads. To compete with other players and to capture a larger market share, Raghunandan started using Google Ads to reach the right audience, and boost his conversion rate. As a results, the business got 10x more leads and double the conversion rate in comparison to traditional marketing methods.

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