Established by Raghunandan's father and uncles as a family business, Saraf Furnitures initially catered to regional buyers across India and had started exporting by 1998. They managed the business from a small shop in Sardarshahar, which is still operational today. Hailing from the small town of Sardarshahar, Rajasthan, which has a population of just 50,000, Raghunandan Saraf has transformed a traditional family-run furniture business into a successful online marketplace, InSaraf, achieving a turnover of Rs 340 crore.

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The Weekend Leader - Raghunandan Saraf Transforms InSaraf into a ?340 Crore Furniture Powerhouse

Story of Raghunandan Saraf's entrepreneurial success with InSaraf Furniture, turning a small-town workshop in Rajasthan into a thriving Rs 340 crore business specializing in Sheesham wood and home decor