For many across the country, the length and breadth of their family business begins from a small part of the town and concludes within it. Saraf Furniture was one of the first few furniture retailers to enter the organised sector through mobile applications. To keep up with the market, Raghunandan didn’t stop at the quality aspect but, provided incentives like lifetime termite resistant warranty, PAN India delivery and easy financing options to lure in his audience.

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